BMW and Deutsche Fussball Liga (DFL) Elevate In-Car Entertainment: Bundesliga Content Now Available
As the Bundesliga season kicks off with German champions Bayer 04 Leverkusen defending their title, BMW is enhancing its in-car entertainment offerings by extending its partnership with the Deutsche Fussball Liga (DFL). For the second consecutive year, BMW customers can enjoy Bundesliga soccer content directly from their vehicles, thanks to a renewed agreement between BMW AG and DFL.
In-Car Entertainment Revolution: Bundesliga App Launches for 2024-2025
The Bundesliga in-car app, which successfully piloted last season, returns for the 2024-2025 Bundesliga season. Available from August 2024 to May 2025, this innovative app is compatible with vehicles equipped with BMW Operating System 8.5 and 9*, giving over half a million BMW drivers access to live and on-demand Bundesliga content.
Exciting Features of the Bundesliga In-Car App
The app provides BMW owners with a stadium-like experience, featuring on-demand highlight clips and selected live broadcasts of Bundesliga matches. The app debuted with exclusive access to the Super Cup on August 17, featuring the match between Bayer 04 Leverkusen and VfB Stuttgart. This exclusive in-car entertainment option ensures BMW customers experience top-tier soccer content like never before.
“We are thrilled to offer our customers an unparalleled soccer experience directly within their vehicle. With the Bundesliga app, fans in the DACH region can watch a full Bundesliga game with German commentary every two weeks, and three matches with English commentary are available internationally,” says Bernd Körber, Senior Vice President BMW Brand and Product Management. “Weekly highlight clips and a seamless integration into our vehicles reflect our commitment to providing an exceptional digital experience.”
Enhanced Experience and Safety Features
The pilot phase demonstrated that soccer enthusiasts appreciate the convenience of watching Bundesliga matches from their vehicles. BMW’s collaboration with DFL has allowed for continuous improvements in the in-car entertainment system, meeting the growing demand for engaging, emotional content. Dr. Roman Schade, DFL Head of Audiovisual Rights DACH, notes, “The positive reception of the pilot project and the technological advancements of our systems confirm that we are aligning with market trends. We are excited to further develop this initiative.”
A standout feature is the ability for BMW 7 Series customers to view soccer content on the driver’s seat while driving at speeds of up to 60 kilometers per hour in Germany, thanks to the BMW Personal Pilot L3. For other models, on-demand content can be enjoyed as an audio stream while driving, ensuring a safe and immersive experience.
Explore BMW’s Advanced In-Car Entertainment and Find Your Ideal BMW in Dubai
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