Bentley’s Impactful 2024: Community Investment and Charitable Achievements

Bentley’s Remarkable Year of Community Investment in 2024

Bentley Motors has marked another year of impactful community contributions under its Advancing Life Chances (ALC) Strategy, solidifying its position as a socially responsible luxury automotive brand. Through charitable donations and grassroots projects, Bentley has positively impacted approximately 40,000 individuals across the UK in 2024, making it a standout year for the company’s commitment to social responsibility.

Key Highlights of the ALC Strategy in 2024

National ALC Small Grants Programme

Bentley’s national initiative provides funding of up to £500 to support community groups and charities that focus on aiding vulnerable and underrepresented populations. In 2024:

• 273 projects were funded, reflecting a significant increase from 200 in 2023.
• These initiatives are estimated to have benefited 30,000 individuals nationwide.

Crewe-based Community Programmes

As the hometown of Bentley Motors, Crewe is a major focus of the company’s philanthropic efforts. Key initiatives include:

• Advancing Life Chances Crewe Fund: Supporting local projects like Chance Changing Lives and the Wishing Well Project, this fund positively impacted 5,795 residents in 2024.
• Bentley Crisis Fund: Established in 2022, this endowment fund provided £10,000 in grants in 2024 to address urgent local needs, supporting 141 beneficiaries.
• CCF Crewe Fund: A collaborative effort that supported 12 charities and reached 1,257 beneficiaries in Crewe.

Recognitions and Awards

Bentley’s community efforts earned prestigious accolades in 2024, including:

• Best in Social Sustainability in the Luxury Automotive Industry Award from The Business Concept.
• Gold Winner for Community Commitment at the International Corporate Social Responsibility Excellence Awards.

The brand also sponsored the Contribution to the Community Award at the South Cheshire Chamber Awards, celebrating local heroes like the Stroke Survivors Speech and Language Support Group.

Bentley’s Vision for Sustainable Luxury

This outstanding year reflects Bentley’s dedication to combining sustainable luxury with a tangible commitment to improving lives. Sally Hepton, Director of Government Relations and Sustainable Luxury at Bentley, emphasized:
“2024 has been a great year for our community investment efforts. From grassroots initiatives to scaling our national impact, we are proud to see the tangible difference our work is making.”

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