Bentley Motors Pioneers Sustainable Leather Initiative
Bentley Motors, the renowned British luxury car manufacturer, has once again set a benchmark in the automotive industry by becoming the first automotive member of Leather Naturally, an international Non-Governmental Organisation (NGO) that advocates for sustainable leather practices. This partnership underscores Bentley’s unwavering commitment to sustainability, further enhancing its Beyond100 strategy, aimed at positioning the brand as a global leader in sustainable luxury mobility.
Leather Naturally is dedicated to promoting the use of certified, responsibly-sourced leather, aligning with Bentley’s ongoing efforts to ensure environmental compliance and responsible business practices within the leather industry. Bentley's partnership with this NGO is a significant step forward, complementing their 2021 membership in the Leather Working Group, which focuses on promoting environmental best practices in the leather supply chain.
Bentley has introduced a groundbreaking sustainable leather option for its customers, utilizing a leather tanning process that is both eco-friendly and innovative. This process, known as Olive Mill Waste Water tanned Leather, uses tanning agents derived from the olive oil industry’s organic by-products. This approach eliminates the use of harmful heavy metals, minerals, and aldehydes, ensuring that the leather used in Bentley’s luxurious interiors is not only of the highest quality but also environmentally responsible.
Marc Stang, Bentley Motors’ Technical Expert in Leather and Colour Development, highlighted the significance of this initiative by stating, “Leather is a timeless, luxury material that has always epitomised the elegance, durability, and quality of a hand-crafted Bentley interior. The application of the latest sustainable leathers allows an even wider variety of choice for our customers and further supports our industry-leading Beyond100 strategy.”
Debbie Burton, Chair of Leather Naturally, expressed her enthusiasm about the collaboration, noting, “Leather Naturally is delighted to welcome Bentley as a member. As a brand synonymous with both luxury and leather, this partnership underlines its commitment to furthering sustainability and ongoing improvement through its Beyond100 vision.”
Leather Naturally’s global membership spans various industries, all united by a commitment to sustainable practices. The NGO’s educational and promotional activities emphasize the importance of using leather made from hides that are a by-product of the food industry, thus supporting a responsible, circular economy.
Bentley’s pioneering efforts in sustainable leather production not only reinforce its position as a leader in the luxury automotive sector but also contribute to the broader movement towards sustainability in the industry. For those seeking used Bentley cars for sale in the UAE, this commitment to environmentally friendly practices adds an extra layer of appeal to the brand’s already prestigious reputation.
For a wide range of used Bentley models and other luxury cars for sale in Dubai, visit Auto Trader UAE here. Discover the elegance and sustainability of Bentley, a brand that continues to innovate and lead the way in luxury automotive design.
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