Bentley Aligns EMEA Division with Beyond100+ Strategy

Bentley Aligns Regional Division with Strategic Priorities: Impact on Dubai's Used Car Market

Bentley Motors has announced a major realignment of its regional division structure as part of its Beyond100+ strategic priorities. The restructuring merges the UK, Europe, Middle East, Africa, and India into a single region now called the EMEA region. This move positions EMEA as the largest market for the luxury marque, comprising 95 retail partners in 41 markets and contributing approximately one-third of Bentley's global sales volume.

A New Era of Leadership

Richard Leopold, Bentley’s new Regional Director for EMEA, brings over 17 years of expertise to this role. Having already led markets under the new structure, Leopold aims to strengthen Bentley’s foothold across diverse regions. He emphasized collaboration with retail partners to drive business growth and enhance customer experiences, highlighting the introduction of new models aligned with the Beyond100+ strategy.

Beyond100+ Strategy and Future Models

Bentley's Beyond100+ strategy underscores its commitment to innovation, sustainability, and customer-centric services. The launch of new models in the EMEA region, which includes Dubai and the broader Middle East, reflects Bentley’s dedication to meeting the evolving demands of luxury car enthusiasts. Dubai, as a significant hub for luxury car buyers, will play a pivotal role in Bentley’s regional growth.

Bentley’s Popular Models in Dubai

Bentley remains a top choice for car enthusiasts in Dubai, known for its timeless craftsmanship, performance, and luxury. Models like the Bentley Continental GT, Bentayga, and Flying Spur are particularly sought after in the UAE. These vehicles offer unmatched comfort and style, making them ideal for Dubai's opulent lifestyle.

The Growing Demand for Used Bentley Cars in Dubai

The UAE's used car market has witnessed an increasing demand for luxury vehicles like Bentley. Buyers in Dubai seek value and exclusivity, making pre-owned Bentley cars a popular choice. With Bentley’s enhanced focus on the Middle East, more used models with robust service histories and verified authenticity are expected to enter the market.

Finding the Perfect Used Bentley in Dubai

If you’re looking to own a Bentley in Dubai, the used car market offers excellent opportunities to own iconic models at competitive prices. Auto Trader UAE is your trusted platform to explore a wide range of used Bentley cars in Dubai, ensuring you find the perfect luxury vehicle to suit your style and needs.

For more information and to discover the finest selection of used cars in Dubai, visit Auto Trader UAE.