Double Debut in Shanghai: AUDI and the AUDI E Concept
Audi has unveiled an exciting new chapter for its brand with the debut of AUDI, a unique electric-focused marque designed specifically for China, alongside the revolutionary AUDI E concept. The launch signals a bold step forward for Audi, combining its rich heritage of “Vorsprung durch Technik” with China’s innovative spirit to cater to a tech-savvy and forward-thinking customer base.
Introducing AUDI: Innovation Tailored for China
AUDI, distinguished from the classic four-ring logo brand, is a 100% Audi DNA product created in collaboration with SAIC, designed to meet the specific demands of Chinese premium customers. These customers are younger, more tech-savvy, and seek unparalleled connectivity, automated driving, and cutting-edge in-car experiences.
Audi CEO Gernot Döllner explained:
“Launching this new brand is our way of tapping into new and tech-savvy customer segments, creating state-of-the-art vehicles exclusive to China.”
AUDI E Concept: Benchmark for a New Generation
At the center of this transformation is the AUDI E concept, an all-electric Sportback that previews the future of AUDI’s production vehicles. This groundbreaking model combines luxury, performance, and practicality, tailored for China’s urban megacities.
Key Specifications
- Dimensions: 4,870 mm length, 1,990 mm width, and 1,460 mm height with a 2,950 mm wheelbase.
- Performance: Dual electric motors delivering 570 kW and 800 Nm, allowing acceleration from 0-100 km/h in just 3.6 seconds.
- Range: A 100-kWh battery offers an impressive 700 km range (CLTC), with 800-volt architecture enabling rapid charging—370 km in just 10 minutes.
- Interior Design: Combines natural materials like illuminated wood with cutting-edge technology, including a curved 4K pillar-to-pillar display and smart AI-based controls.
Designed for Chinese Customers
The AUDI E concept prioritizes the preferences of Chinese customers, blending traditional aesthetics with innovative technology:
- Exterior Design: Minimalist yet dynamic, with smooth arches and striking lighting graphics.
- Interior Features: A seamless blend of comfort and technology, offering an intuitive user experience with features like the AUDI OS operating system and AI-powered AUDI Assistant.
Strength in Collaboration: Audi and SAIC
The partnership between Audi and SAIC underscores a "best of both worlds" philosophy. Audi provides expertise in premium design and engineering, while SAIC contributes speed-to-market innovation and deep market insights. This collaboration has resulted in the Advanced Digitized Platform, setting a new benchmark for electric and intelligent vehicles.
Looking Ahead: A Promising Future
The AUDI E concept is just the beginning. By 2025, three new models will be launched in the mid-size and full-size segments, catering to a rapidly evolving market. This partnership aims to reduce time-to-market by 30%, ensuring that Audi remains at the forefront of premium electric mobility in the world’s largest automotive market.
Experience Audi’s Legacy in Dubai
While AUDI’s innovations cater to China, Dubai offers an incredible range of Audi vehicles that blend luxury, performance, and cutting-edge technology. For enthusiasts in Dubai, Audi’s legacy of premium design and advanced engineering remains a top choice.
Explore Used Audi Cars in Dubai
If you’re inspired by Audi’s transformation and commitment to innovation, explore a wide range of used Audi cars in Dubai at Auto Trader UAE. From classic models to modern marvels, find your perfect vehicle and experience Audi’s unmatched quality and performance.
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