Audi Exclusive Debuts Upgraded A6 Avant at Milan Design Week 2025: Personalized Luxury Reimagined
As Audi exclusive celebrates 30 years of defining personalized luxury, the brand has chosen Milan Design Week 2025 to unveil an elevated version of its executive flagship, the Audi A6 Avant. Known for setting benchmarks in premium automotive customization, Audi exclusive has turned the spotlight on craftsmanship, innovative materials, and unique design sensibilities — all rooted in the company’s commitment to individuality and excellence.
The showcase at Milan marks a bold statement: personalization is not just a feature; it’s a philosophy.
Audi A6 Avant: A Tailored Icon in Luxury and Performance
The new Audi A6 Avant, a beacon of dynamic elegance, returns in a new avatar with impressive proportions — a long wheelbase, large wheels, and fluid sculpting that enhances its commanding presence. Audi exclusive has taken the sophistication even further by introducing Baikal Blue and Neodymium Gold interiors with Vanadium accents — a rich, high-end combination designed to stand out.
These upgrades go beyond visual appeal. As Color & Trim Designer Nadine Wolfinger explains, the natural richness of elements like Neodymium and the vibrant tones of Baikal Blue create a luxurious, sensory interior that transforms in varying light conditions — from vibrant and radiant under sunlight to calm and mysterious in dim settings.
Exclusive Design Packages & Custom Features
The heart of Audi exclusive lies in its unlimited customization options. For 2025, customers can enjoy two distinct design packages for the A6 Avant interior:
- Package 1: Focuses on Baikal Blue leather and Dinamica microfibers, enhanced with Neodymium Gold diamond stitching. Suede-like and half-recycled, Dinamica proves luxury and sustainability can coexist.
- Package 2: Embraces Kaskade textile and natural hues, with a focus on light grays and recycled materials, delivering a softer, earth-toned alternative.
Additional customization features include:
- Over 20 unique paint finishes, including Nogaro Blue, Siam Beige Metallic, and Midnight Green.
- Exclusive 21-inch wheels in multispoke and tri-color designs.
- Bold accents like Bright Orange stitching, Ocean Blue, and Iguana Green interior details.
- New decorative inlays such as natural silver-brown poplar and linen fiber décor, both stylish and sustainable.
Audi's Mastery of Aerodynamics and Light Technology
The redesigned A6 Avant is more than just a design marvel — it’s an engineering feat. With a drag coefficient of just 0.25, this model achieves the best aerodynamics for any Avant with a combustion engine in Audi’s history.
Lighting technology is equally impressive, led by second-generation digital OLED rear lights that blend aesthetics with next-gen function. At Milan, Audi also showcased focused exhibitions on aerodynamics and light innovation, demonstrating how form and function blend seamlessly in the A6 Avant’s design language.
Digital Personalization with the Audi Exclusive Customizer
To mark its 30th anniversary, Audi exclusive is also enhancing the customer experience through its Visualizer Tool. Available online and at its design studios in Neckarsulm and Ingolstadt, the tool allows customers to digitally configure their dream Audi — inside and out — using a comprehensive, updated palette of finishes and features. The hyper-realistic 3D visualization brings every detail to life, making bespoke car ownership more accessible than ever before.
Audi’s Growing Global Presence and Prestige
With the A6 Avant’s debut in Milan, Audi exclusive strengthens its identity as a pioneer in bespoke luxury mobility. Its global reach continues to grow, appealing to discerning customers who demand not just high performance, but a reflection of their personal taste. From business professionals to creative leaders, the Audi A6 Avant is more than transportation — it’s an expression of lifestyle.
Audi in the UAE: Experience the Best of Luxury and Performance
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