Aston Martin x egg® Launch Luxury Stroller

High Performance Meets Parenthood: Aston Martin and egg® Unveil the Ultimate Luxury Stroller

Luxury, craftsmanship, and performance are no longer confined to the world of high-performance cars. In a bold move that brings the Aston Martin experience into the lives of young families, Aston Martin and egg® have joined forces to unveil the Aston Martin egg3® stroller collection — where parenthood meets high performance.

A Perfect Synergy of Design and Craftsmanship

Announced today, egg® becomes the Official Stroller Partner of Aston Martin, a partnership that feels both natural and groundbreaking. egg® has long been regarded as the benchmark in luxury strollers, offering parents exquisite engineering and elegant design. The new collection of egg3® strollers, carrycots, and accessories draws direct inspiration from Aston Martin’s legendary cars.

Stefano Saporetti, Director of Brand Diversification at Aston Martin, explains:

“Just like the Aston Martin DBX brought performance and versatility to family travel, the new stroller offers parents a stylish, functional, and high-quality option delivering the Aston Martin experience to the full family. It’s not just a stroller — it’s Aston Martin design, craftsmanship, and engineering excellence applied to a new lifestyle product.”

The Birth of egg® – Luxury in Motion

Founded in 1999 by entrepreneur Andy Crane under BabyStyle, the egg® brand launched in 2015 to fill a gap in the market for premium baby travel systems. With a reputation for sculptured aesthetics and advanced engineering, egg® has been hailed as the “Aston Martin of strollers” by both retailers and parents.

Andy Crane himself reflects:

“Our retailers and parents have often described the egg® as the Aston Martin of the stroller world - so in many ways, this partnership feels like a natural evolution. Both brands are driven by design, precision, and craftsmanship. This collaboration is a true meeting of minds.”

Automotive-Inspired Elegance in Every Detail

The Aston Martin egg3® stroller brings deliberate parallels to the marque’s iconic design language:

• Signature Quilting – Inspired by the luxurious interior of the Aston Martin DBX707.
• Honeycomb Wheels – Echoing the precision styling of Aston Martin’s Valour and Victor.
• Rotary Hub Detailing – A nod to the refined controls inside Aston Martin cabins.
• Genuine Leather & Finishes – Materials sourced from Aston Martin interiors, including raised silicone logos and lime-edged accents celebrating the brand’s motorsport heritage.

The stroller range will debut in three distinct colourways:

• Iconic Green Edition – Accented with racing lime highlights for a performance-inspired finish.
• Grey Herringbone Variants – A refined tribute to Aston Martin interiors and carbon fibre craftsmanship, with one edition elevated by Bitter Chocolate leather and Magneto Bronze trims.

Global Debut in 2025

Set to launch in Q4 2025, with pre-orders beginning in September, the collection will be available worldwide through selected retailers and at eggstroller.com. The global debut will take place at the Kind + Jugend Trade Fair in Cologne, 9–11 September 2025, where the collaboration will be unveiled to the world.

Luxury Parenting Redefined

The Aston Martin egg3® collection represents more than just a stroller; it’s an expression of lifestyle. For families who value performance, design, and heritage, this collaboration redefines what it means to travel in style — ensuring that even the youngest passengers enjoy a first-class journey.

With this bold step, Aston Martin and egg® prove that luxury and innovation can be part of every chapter in life, from the racetrack to the school run.