Two Icons Unite: Aston Martin and Champagne Bollinger Announce Prestigious New Global Partnership
Luxury, heritage, and craftsmanship have found their perfect pairing. Aston Martin has officially announced a global partnership with Champagne Bollinger, bringing together two world-renowned houses that share timeless values of tradition, innovation, and precision.
This partnership sees Champagne Bollinger appointed as Aston Martin’s Official Champagne Partner, while Aston Martin becomes the Official Automotive Partner of Champagne Bollinger. Together, these two icons will celebrate exceptional moments with refined taste and thrilling performance.
A Meeting of Legacies
Founded in 1829 in Aÿ, France, Champagne Bollinger has become a global symbol of refinement and artisanal excellence. Family-owned and independent, the House remains true to tradition—maintaining its own resident cooper for over 4,000 oak barrels—while continuing to innovate in winemaking. This combination of heritage and pioneering spirit makes Bollinger one of the most respected Champagne maisons in the world.
On the other side, Aston Martin, established in 1913, is a true symbol of British performance, design, and handcrafted luxury. From its timeless sports cars to its motorsport pedigree, Aston Martin embodies the same values that define Bollinger: meticulous craftsmanship, tradition balanced with innovation, and an uncompromising pursuit of excellence.
Both brands also share a uniquely British connection—each holds a Royal Warrant, with Champagne Bollinger having supplied the Royal Household since 1884.
Shared Vision
“The partnership is a natural alignment of two iconic brands,” said Charles-Armand de Belenet, Managing Director of Champagne Bollinger.
“Both our Maisons share a commitment to timeless elegance, heritage, and the mastery of our respective crafts. We are proud to see Champagne Bollinger become part of Aston Martin's most exceptional moments around the world.”
Stefano Saporetti, Director of Brand Diversification at Aston Martin, added:
“At Aston Martin, we believe in creating unforgettable experiences that blend performance, craftsmanship, and artistry. The partnership with Champagne Bollinger exemplifies this spirit through its uncompromising quality, family heritage, and elegant design.”
Lifestyle and Experiences
As part of this global partnership, Champagne Bollinger will feature at Aston Martin’s most prestigious events—from exclusive product launches to intimate VIP gatherings. Whether it’s raising a glass to celebrate a victory on the track or unveiling a new model, Bollinger will add a refined touch to every occasion.
Both brands are also committed to responsible consumption, with the message “NEVER DRINK & DRIVE” integrated into all global brand activations.
Conclusion
The partnership between Aston Martin and Champagne Bollinger is more than a collaboration—it’s the fusion of two timeless icons that have shaped luxury in their respective worlds. Both driven by heritage, innovation, and craftsmanship, this union will continue to create unforgettable moments for discerning global audiences.
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