Adamas Motors Celebrates Opening of INEOS Grenadier in Abu Dhabi

Adamas Motors Celebrates the Opening of New INEOS Grenadier Showroom in Abu Dhabi

Adamas Motors Group proudly announces the opening of its brand-new INEOS Grenadier showroom, located on the prestigious Corniche Road in the heart of Abu Dhabi. This marks the second sales facility for the INEOS Grenadier in the UAE, reflecting the growing demand and positive reception of INEOS Automotive’s robust 4X4 vehicles in the region.

The boutique two-car showroom is home to the full range of INEOS Grenadier models, providing an immersive experience for off-road enthusiasts and prospective owners alike. Operated by a team of dedicated expert Sales Consultants, this facility is designed to deliver a premium purchasing experience for customers in Abu Dhabi.

Expanding the INEOS Grenadier Legacy in Abu Dhabi

The new INEOS Grenadier showroom in Abu Dhabi is more than just a sales facility—it aims to foster a strong community of INEOS owners in the capital. This expansion showcases Adamas Motor Group’s commitment to the INEOS brand, with further growth planned, including the completion of a dedicated service facility by 2025. The opening of this new showroom underscores the brand’s confidence in its future in the UAE market.

Karl Hamer, Chairman & CEO of Adamas Motor Group, shared his enthusiasm about the expansion, stating, “We are tremendously excited to introduce the INEOS Grenadier to the capital of the UAE with this new, high-profile location. Our expert team is ready to welcome all local customers and enthusiasts, and I am confident that we will deliver an exceptional ownership experience that perfectly complements the excellence of this remarkable product.”

Tim Abbott, Regional Head, Middle East & Africa at INEOS Automotive, added, “We would like to thank and congratulate the whole team at Adamas Motors on the opening of this excellent new facility. This great milestone is a testament to their ongoing commitment, and we look forward to celebrating future achievements together, as well as seeing Abu Dhabi customers embracing the Grenadier.”

INEOS Grenadier: A British Icon with German Engineering Excellence

The INEOS Grenadier is an embodiment of rugged British design paired with German engineering precision. Built for adventure, the Grenadier 4X4 is designed to conquer even the toughest terrains while providing premium comfort, refinement, and quality. Since its launch in 2023, the vehicle has garnered widespread acclaim in the UAE.

At the heart of the Grenadier lies a full box-section ladder frame chassis, complemented by heavy-duty solid beam axles and a two-speed transfer case. The powerful BMW 3.0-litre turbocharged inline six-cylinder engine, specifically calibrated for the Grenadier, delivers exceptional performance. The vehicle also features practical elements like a 70:30 split rear door, integrated roof mounting bars, and pre-wiring for auxiliary lamps and accessories.

The interior of the INEOS Grenadier is just as impressive, combining versatility and technology with premium comfort. With a central infotainment touchscreen and hose-out rubber flooring, this 4X4 is built to handle both the demands of work and the rigors of off-road adventure.

Grenadier Trialmaster Edition: Built for Extreme Conditions

For those seeking extreme off-road capability, the Grenadier Trialmaster Edition is equipped with features designed for the harshest environments. With a raised air intake, exterior utility belt, and BFGoodrich All-Terrain tires, this edition prioritizes performance in challenging terrains.

Grenadier Fieldmaster Edition: Tailored for Adventure

The Grenadier Fieldmaster Edition is crafted for adventure enthusiasts. It offers premium features such as full-grain leather seats, a premium sound system, and Safari Windows that provide ventilation or can be fully removed. This edition ensures comfort and practicality for those who love to explore the outdoors.

Grenadier Quartermaster: The Ultimate Double Cab Pick-Up

The Grenadier Quartermaster is the largest model in the INEOS lineup, offering class-leading off-road capability with a double cab pick-up configuration. Featuring a longer wheelbase and an extended cargo area capable of carrying up to 835kg, the Quartermaster is perfect for those needing maximum utility and strength in their vehicle.

Conclusion

With the opening of the new INEOS Grenadier showroom in Abu Dhabi, Adamas Motors has solidified its presence in the UAE, catering to a growing community of off-road enthusiasts. The Grenadier’s unmatched capability, rugged design, and premium features make it a top choice for adventurers in the UAE.

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