ACDelco Battery Business Celebrates 25 Years of Innovation and Saudi Industrialization

ACDelco Battery Business Celebrates 25 Years of Innovation and Saudi Industrialization

ACDelco, the renowned automotive parts and battery brand owned by General Motors, proudly announces a significant milestone: 25 years of brand presence in Saudi Arabia for its aftermarket car battery division. This anniversary marks a quarter-century of dedication to local industry, talent development, and technological innovation in the Kingdom.

ACDelco's commitment to Saudi Arabia extends beyond the provision of high-quality batteries. Over the past two and a half decades, ACDelco has introduced a variety of innovative products, including stamped grid technology and maintenance-free batteries. The company's latest offering, the Enhanced Flooded Battery (EFB), addresses the increasing demand for start-stop vehicle features. This emphasis on cutting-edge technology ensures that ACDelco remains a market leader in the GCC region, delivering superior products to customers across the Middle East and North Africa.

"Our success in Saudi Arabia can be attributed to a deep understanding of the market, a commitment to adopting the latest technologies, and a strong focus on building a skilled Saudi workforce," shared Sajed Sbeih, Director of Customer Care and Aftersales for General Motors Middle East. "We are incredibly proud of the role we have played in Saudi Arabia’s industrialization journey, and we look forward to continuing to serve this market in the foreseeable years," added Sbeih.

Looking ahead, ACDelco remains committed to the Saudi market and the wider regional markets. The brand prioritizes customer satisfaction by continuously enhancing the customer experience and offering exceptional products. As the automotive industry embraces new trends, such as the shift towards electric vehicles, ACDelco is preparing for the future, with quality batteries forming the foundation. Even with the rise of Electric Vehicles, batteries such as MF and EFB will remain essential. Therefore, ACDelco's future plans are evolving to meet market needs and align with the ambitious future mobility targets of regional governments.

ACDelco Batteries’ 25-year legacy in Saudi Arabia is a testament to the brand’s dedication to quality, innovation, and customer focus. By remaining true to its core values and fostering a spirit of collaboration, ACDelco is well-positioned to continue its success story in the years to come.

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