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FIAT Unveils the New 500 Hybrid: Production Begins at Mirafiori Plant in Turin
FIAT, one of the most iconic automotive brands in Italy and across the globe, has reached a significant milestone in sustainable mobility. The company has officially begun assembling the first pre-production units of the all-new Fiat 500 Hybrid at its historic Mirafiori plant in Turin. This marks a pivotal step toward full-scale production, which is set to commence by the end of this year, with a target launch in November.
The New Fiat 500 Hybrid represents a bold evolution in FIAT's lineup, blending its signature Italian design flair with modern hybrid technology. With this model, FIAT is not only reaffirming its roots in Italy but also demonstrating its commitment to social and environmental responsibility by offering affordable electrification to the masses.
Italian Heritage Meets Eco-Conscious Innovation
The 500 Hybrid is more than just an upgrade—it’s a clear statement of intent from FIAT. According to Olivier Francois, FIAT CEO and Stellantis Global CMO, “The 500 Hybrid offers affordable electrification and iconic style, proof that social relevance is at the core of the brand mission.”
This hybrid version continues to honor the legacy of the original Fiat 500, one of Italy’s most celebrated city cars. It's being produced in the same facility that has manufactured generations of iconic FIAT vehicles, further strengthening the brand’s deep connection to its homeland.
Mirafiori Plant: A Symbol of Innovation and Italian Excellence
The Mirafiori plant in Turin has long been a cornerstone of FIAT’s production capabilities. By allocating the assembly of the 500 Hybrid to this plant, FIAT is not only ensuring productivity but also revitalizing local manufacturing. This initiative joins the Panda’s production in Pomigliano, creating a robust Italian manufacturing duo that blends heritage with future-forward automotive technologies.
The Fiat 500 remains a symbol of Italian craftsmanship and urban mobility, with over 70% of units exported from Italy, underscoring its global popularity. With the hybrid engine now under the hood, the New 500 becomes an even more appealing choice for eco-conscious drivers looking for a stylish, compact vehicle.
FIAT’s Role in the Shift Towards Sustainable Mobility
FIAT’s step toward hybridization isn’t just about keeping up with market trends—it’s about leading with purpose. The New 500 Hybrid is designed to appeal to a wide range of drivers across Europe and beyond who are seeking environmentally friendly options without compromising on design or affordability. It’s a perfect bridge for those looking to transition from traditional combustion engines to electric or hybrid mobility.
As we move toward the fourth quarter of 2025, the first pre-production units stand as a symbol of FIAT's readiness and confidence in its latest innovation. The New 500 Hybrid is poised to hit roads across Europe and other global markets soon after production begins.
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